The two-day event is taking place in 19 countries including the United States, Canada, Mexico, Brazil, China, Japan, Australia, and many European countries, according to the company.
According to Amazon, the company is also increasing its commitment to small business selling partners by designing Prime Day to support them with the biggest small business promotion yet.
"This has been a challenging year for many small businesses, and selling in Amazon's stores has enabled hundreds of thousands of smaller companies to sustain and even grow their sales despite the COVID-19 crisis and beyond," the company said.
Earlier last month, Amazon announced it is hiring an additional 100,000 regular full-time and part-time jobs in its fulfillment and logistics network throughout the United States and Canada, as well as opening 100 new Operations buildings across fulfillment centers, delivery stations, sortation centers and other sites in September alone.
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