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​China's cross-border e-commerce players value Middle East, India markets

Xinhua Financein BEIJING
2018-07-08 20:36

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China's major cross-border e-commerce players put much focus on the Middle East and India markets, a report has shown.

Five of the top 10 best performing cross-border e-commerce apps in the first five months focus on the two regions, such as Club Factory, SHEIN, ROMWE, and JollyChic, according to a report from app data provider App Annie.

Smartphones are popular in Arab countries and local consumers have strong purchasing power. But the oil-rich countries lack textiles and other light sectors, offering cross-border e-commerce opportunities for products like apparel.

The Indian market enjoys a huge population and high potential for economic growth, thus attracting many e-commerce players to expand their presence.

Alibaba's AliExpress tops the list, which mainly reviews the performances of third-party business-to-consumer e-commerce platforms targeting overseas consumers.

The report also showed that South American markets pose rising growth potential while developed markets in Europe and the United States remain attractive to Chinese e-commerce players.
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