Qingdao Haier Co., Ltd. (600690.SH) announced on Wednesday evening it has signed an agreement with The Walt Disney Company (Shanghai) Limited to use Disney character images and brands in specified household appliances.
The agreement also enables the Chinese leading home appliance maker to sell licensed products through specified channels.
The licensed products include refrigerator, freezer, ice cube tray and refrigerator magnet. According to the agreement, Haier can only sell the Disney-customized home appliances in the Chinese mainland from Sept. 1 2015 to Sept. 30 2016.
Haier believes the production and sales of Disney-customized refrigerators and freezers will help it to further exploit the corresponding market, expand its sales scale, and increase the profit.