China Pacific Insurance (Group) Co. Ltd (CPIC; 02601.HK; 601601.SH) is cooperating with leading internet companies to make "digital CPIC", said Gao Guofu, chairman of CPIC on Thursday.
According to Gao, the company is focusing on digitization of its marketing channels and services, in which 19 transformation and innovation projects have been explicated and 79 branches have accomplished digital analysis for their customers.
CPIC's online store has over 7.8 million registered users at present and has provided services for 15 million person-times, while the quantity of fans of Wechat service number of the company has exceeded 4 million. The service quantity of mobile sector has taken over 50 percent of preservation services of life insurance in October. "We will rebuild our business model by digital ways in mobile internet era," said Gao.
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