Saint Laurent has recently announced that it has entered into a new cooperation agreement with Chinese e-commerce giant JD.com, to deliver its classic trendy products to Chinese mainland consumers through JD's newly-launched online shopping platform named Toplife. Toplife is dedicating to high-end trendy products all over the world and offer Chinese consumers outstanding online shopping experiences.
This cooperation is believed of great benefit to the business development of Saint Laurent in China.
"By working with Toplife, we have acquired an individualized platform and advanced logistics network to offer customers top luxurious shopping experiences," said Francesca Bellettini, president and CEO of Saint Laurent, adding that the cooperation will offer consumers outstanding and consistent consumer experiences through a different sales channel, and help maintain Saint Laurent's relations with customers.
JD welcomes world-renowned fashion brand Saint Laurent to Toplife, said Liu Qiangdong, founder and CEO of JD, adding that launched in October 2017, Toplife is committed to offering novel online luxury shopping experiences to cater to existing luxury consumers and draw new ones.
The entry of Saint Laurent will arouse the expectation of Chinese consumers with a keen sense of fashion, and boost Toplife's efforts to become a preferred online luxury shopping platform, according to Liu. (Edited by Yang Yifan, yangyifan@xinhua.org, Li Ruiqi)
This cooperation is believed of great benefit to the business development of Saint Laurent in China.
"By working with Toplife, we have acquired an individualized platform and advanced logistics network to offer customers top luxurious shopping experiences," said Francesca Bellettini, president and CEO of Saint Laurent, adding that the cooperation will offer consumers outstanding and consistent consumer experiences through a different sales channel, and help maintain Saint Laurent's relations with customers.
JD welcomes world-renowned fashion brand Saint Laurent to Toplife, said Liu Qiangdong, founder and CEO of JD, adding that launched in October 2017, Toplife is committed to offering novel online luxury shopping experiences to cater to existing luxury consumers and draw new ones.
The entry of Saint Laurent will arouse the expectation of Chinese consumers with a keen sense of fashion, and boost Toplife's efforts to become a preferred online luxury shopping platform, according to Liu. (Edited by Yang Yifan, yangyifan@xinhua.org, Li Ruiqi)
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