Artist merchandise will now appear in the Amazon Music app on participating artists' pages, side-by-side with their songs, albums, live streams, and music videos, the announcement said.
By seamlessly tying artist merch and music together in the app, fans in the United States can easily shop a genre-spanning selection of merchandise, a majority of which is available with Prime shipping for Prime members, from artists, while listening to their favorite music, uninterrupted.
"It's long been Amazon Music's mission to strengthen the connection between artists and fans, and today's launch furthers that goal by uniting streaming audio, music videos, live streams, podcasts, and now merch under one roof for the first time," said Sean McMullan, Amazon Music's Director of Artist Product and Services.
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