Xinhua News Agency held a forum on Thursday on how to create a discourse system that will help China better communicate with the world.
The country should establish a system to tell China stories more vividly and help a stronger China voice be heard, said Wang Xiaohui, deputy head of the Publicity Department of the Communist Party of China (CPC) Central Committee, when delivering a speech at the opening ceremony.
Wang said the system should also aim at improving the world's understanding of China. Xinhua President Cai Mingzhao said in a keynote speech that it is crucial to establish a discourse system which carries distinct Chinese characteristics and could be understood and accepted by the international community.
Cai said the new governing ideas of the CPC Central Committee should be a priority of the communication efforts and they should be introduced to the world in an accurate, complete, and vivid manner.
Representatives from media organizations and universities, including the People's Daily and Peking University, attended the forum. China has become the focus of the world attention in recent years as its overall national strength increased. However, there is a gap between the real China and a China perceived by the West.
To adapt to the new situation, Cheng Manli, a professor with Peking University, said the traditional notions of communication must be changed and innovative ideas should be adopted.
Attendees also noted that personnel cultivation is the basis for improving China's ability to communicate more effectively with the outside world and developing think tanks.
Shi Anbin, a professor of media and cultural studies with Tsinghua University, said in a bid to improve the capability in international communication, Chinese media should break the old system and employ professionals overseas. The country is also strengthening the building of top think tanks.
"Such an effort will make China's decision-making processes more appropriate and orderly and chime with the trend of social development," said Hu Zhengrong, vice president of the Communication University of China.
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