The online hot-selling of smart TV drove up online color TV retail sales by 64.7 percent on year during the first half of 2015, with the retail sales value up 70.8 percent on year, according to a report released by China Center for Information Industry Development (CCID).
In contrast, the offline retail sales of color TV declined 13.9 percent on year during the same period. The report said that the online sales of flat-panel-display TV grew slower in 2015 compared with that in the past two years.
However, it was still a rapid growth as compared with the shrinkage of offline market. The relatively rapid growth could be attributed to the intensive cooperation between TV producers and e-commerce platforms, the market expansion of e-commerce platform and new emerging internet TV brands, noted the report.
The transfer of color TV sales from offline to online has become a trend. The online sales of flat-panel-display TV are expected to expand 60 percent year on year during the whole 2015.