This 85-inch 8K Mini LED TV prototype, at just 3.9 mm, is slender enough to be slipped behind a picture frame, yet still sports TCL's signature color displays and realistic detail.
Another innovative product was TCL's first AR and mixed reality wearable tech glasses "TCL LEINIAO AR," complete with holographic optical waveguide technology and two built-in full color micro-LED displays.
The company anticipates that these glasses could be used to receive video messages from friends, manage travel schedules, remind meetings, allow quick access to home security systems and more.
The glasses also allow people to watch a feature film or TV show within the glasses, by linking it to mobile devices or laptop.
"CES is a bellwether of latest technologies, and it's the fifteenth year in a row for TCL to join the event," the company told Xinhua, noting the event is "a nice platform for TCL to put our technological prowess on show as a globally integrated company."
TCL reported revenues of nearly 30 billion U.S. dollars by Q3 2021, close to an 81 percent year-on-year growth rate.
Juan Du, Chairperson of TCL Electronics, told CES participants during her virtual keynote address that she attributes this growth to bringing added value to their customers.
"Everything we do is focused on bringing value to people by improving their lives and experiences with our products and services," she said.