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Wall Street's $45 trln China dream inches toward reality

Bloomberg
2018-11-12 15:44

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Chinese President said in a speech last week that the country was “steadily widening the opening up” of its financial industry.
 
For China watchers, steadily was the key word. Almost exactly a year after the country announced historic plans to ease local ownership rules and entry barriers to what’s now a $45 trillion industry, the pace of change has been closer to a crawl than a sprint. While Xi signaled that China’s opening remains on track despite the country’s trade war with America, he also made it clear that policy makers will move deliberately.
 
China's Promise
Bloomberg Economics projects lucrative gains in market share for foreign firms


Sources: China Banking and Insurance Regulatory Commission, Asset Management Association of China, Securities Association of China, Oliver Wyman, Casey Quirk, Bloomberg Economics
 
The world’s biggest financial firms have adopted much the same stance. Even as they applaud China’s opening, many are taking a cautious approach as they weigh the country’s enormous long-term potential against its growing number of short-term challenges -- everything from the trade war to sinking stock prices and rising defaults.
 
“Firms are taking a wait-and-see attitude to see whether they will be able to compete on a level playing field in China,” Mark Austen, chief executive officer of the Asia Securities Industry & Financial Markets Association, said in an interview.
 
Investment Banking and Brokerages
Key Players Status
JPMorgan, Nomura, and UBS Applications for 51 percent stake in local JVs are pending regulatory approval
Bank of America No near-term plans to follow global rivals, a person with knowledge of its plans said this year, citing uncertain profit opportunities from a local venture
Goldman Sachs Has not submitted an application to take a majority stake in its JV
Citigroup No public indications that it intends to boost its stake in existing JV
Source: Bloomberg
 
The most important changes announced a year ago allow foreign companies to take majority stakes in local securities firms, mutual fund managers, banks and insurers.
 
So far, most of the action has taken place in the securities industry. UBS Group AG, JPMorgan Chase & Co. and Nomura Holdings Inc. have all submitted applications for majority stakes in their Chinese joint ventures, according to regulatory filings, and Morgan Stanley and Credit Suisse Group AG are expected to apply. While Beijing has yet to sign off on a foreign-controlled business under the recently completed rules, the first approval could come soon.
 
It’s not hard to understand China’s appeal to global investment banks. At $5.6 trillion and $11 trillion, respectively, the country’s equity and debt markets are the world’s third largest. And their importance will only grow as policy makers move to reduce the economy’s reliance on bank lending. For global securities firms, that means plenty of opportunities for brokerage, advisory and underwriting fees.
 
Investment Banking and Brokerages (cont.)
Key Players Status
Morgan Stanley In the process of boosting stake in its China JV to 51 percent, but no application has yet been filed, a person familiar with the matter said
Credit Suisse In talk to raise its stake in tis JV with Founder Securities to 51 percent form 33 percent, Founder said in June
Daiwa Securities Said this month it was taking steps to form a majority-owned securities venture in China
HSBC Has the only foreign majority-owned securities joint venture, set up in Dec. 2017 through a Hong Kong program
Source: Bloomberg
 
But not everyone is eager to jump in. Goldman Sachs Group Inc. has not submitted an application, a person with knowledge of the matter said, in part due to uncertainties around how the new rules will be implemented and the broader business environment amid trade tensions. Neither Citigroup Inc. nor Bank of America Corp. have indicated that they plan to apply.
 
Mutual Fund Firms
Key Players Status
JPMorgan Plans to take a majority stake in its local fund management JV
BlackRock Seeking to purchase a majority holding in a Chinese asset manager, in talks with China International Capital Corp.’s mutual fund unit, people with knowledge of the matter said
Morgan Stanley Hasn’t announced plans to submit an application for majority stake
Source: Bloomberg
 
There’s been less movement on mutual funds, even though analysts expect a number of foreign firms to eventually apply for majority stakes in local managers. Mutual funds already hold about $2 trillion in China and have lots of growth potential as the country’s enormous middle class gets richer and regulators crack down on implicitly guaranteed wealth-management products sold by banks, which have been competing for investors’ money.
 
As for insurance, Bloomberg has yet to find a single foreign company that plans to apply for a controlling stake in China. One factor that may be holding some firms back: their industry is the only area of the financial sector where policy makers have yet to finalize the new regulations.
 
Insurers
Key Players Status
Cigna Said in May it’s happy to maintain joint venture with China Merchants Bank
Standard Life Aberdeen Not seeking to raise its 50 percent stake in local life insurance JV unless its local partner wants to sell, because the partnership has been very successful
20+international life insurers Already have a presence in China’s life insurance market, but don’t appear to be in any hurry to gain control of their JVs
Source: Bloomberg
 
While China’s new rules have completely removed ownership caps for commercial banks, none have publicly expressed a desire to increase their exposure. That’s partly because the country’s high minimum-capital requirements make the price of entry prohibitively expensive for all but the biggest international players. Even if they have the resources to buy into a smaller bank, China’s local governments typically own major stakes in such lenders and are reluctant sellers.
 
“China won’t let go of its control at major state-owned banks or its grip on the entire banking system,” said Lian Ping, the chief economist at Shanghai-based Bank of Communications Co.
 
Commercial Banks
Key Players Status
HSBC No plans to increase its 19 percent stake in Bank of Communications, CEO John Flint has said
Standard Charted Declined to comment on whether it plans to increase its holding in China Bohai Bank
Citigroup Sold it 20 percent stake in Guangfa Bank in 2016 to China Life Insurance
Other Global banks, including Deutsche Bank and Goldman Sachs have also disposed of their holdings in Chinese banks in recent years
Source: Bloomberg
 
But perhaps the biggest deterrent for international banks, including those that already have a presence in China, is the country’s dearth of short-term growth opportunities. Not only has China’s debt burden swelled to 266 percent of gross domestic product (bigger than America’s before the 2008 financial crisis), local companies are defaulting on bonds at a record rate and economic growth has slowed to the weakest pace since 2009.
 
Source: Bloomberg

 
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