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China's BTN companies to establish big data alliance

BEIJING
2015-10-23 09:55

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Beijing Gehua CATV Network Co., Ltd. (600037.SH) announced on Thursday evening it plans to join hands with China Broadcasting and TV Network Co., Ltd. and over 30 provincial and municipal broadcasting and TV network (BTN) companies to establish a big data alliance.

By Thursday, the company has signed agreements with 25 provincial and municipal BTN companies, to realize data interconnection, share data resources, standardize data production, jointly publicize standardized data report and provide specialized data services.

Meanwhile, the alliance will explore the establishment of a company to run broadcasting and TV big data business with the viewership data collected from China's over 40 million dual-way digital TV users, in a bid to achieve data sharing and joint development of broadcasting and TV value-added business.

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