Singles' Day, China's annual online shopping event on Nov. 11, smashed all previous records Friday as Chinese splurged across online market places.
Seen by many as China's version of Black Friday in the United States, Singles' Day has grown into a huge battle for market share among Chinese e-commerce companies.
Following are some of this year's figures:
Orders worth 10 billion yuan (1.47 billion U.S. dollars) were placed in the first six minutes 58 seconds on Alibaba, China's e-commerce giant.
China's 16 biggest e-commerce sites rang up 177 billion yuan in sales during the 24 hours, according to data provider Syntun.
Alibaba was the largest winner, with a 68.2-percent market share, followed by JD.com and Suning.com.
People from over 220 countries and regions worldwide bought items online, according to data from Alibaba.
Some 82 percent of Singles' Day transactions took place on a mobile phone.
Around 1.07 billion delivery orders were placed during the 24-hour period.
More than 39,487 brands participated in this year's Singles' Day.
Over 47 million customers bought products sold by international brands.
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