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Taobao, HoloLens to develop price-checking smart glasses

Xinhua Financein HANGZHOU
2018-08-09 14:37

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Taobao, Alibaba's e-commerce platform, will work with Microsoft HoloLens to develop smart glasses that can check product information at a glance, the company said Wednesday.

The glasses, named Taobao MR Buy, can identify a product and use mixed reality technology on the HoloLens to exhibit the product information including price, reviews and purchasing options.

"Customers can also search for products on Taobao using the glasses and see a holographic version of the product through the lens," said Zheng Zhong, Taobao marketing manager.

"In the future, more products on Taobao are expected to be brought to the glasses, and users will be able to use eye movements and gestures to interact with the information."

The product will be available for consumers to experience in a Taobao marketing event in September.
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