The Fiji Sugar Corporation has vowed to make sugar as iconic as Fiji's water brand by marketing the product to the East Asian market soon.
Graham Clark, Sugar Corporations chief executive, said that with reforms in progress, opening up new export channels and a revamped marketing strategy was being looked at for the ailing sugar industry.
Clark said they were working on a new marketing strategy which would be launched soon to boost the sugar industry, reports by state owned Fiji Broadcasting Corporation said Tuesday.
Clark was appointed chief executive in February, and several major projects have been put on hold while a major review of the organisation was continuing under his leadership.
Fiji's sugar industry has been declining in recent years, despite the fact that global supply of sugar does not meet rising demand, putting upward pressure on prices.
Latest comments