Ford to launch more than 30 new vehicles in China

2019-04-08 15:29

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CHICAGO, April 8 (Xinhua) -- U.S. automaker Ford has announced that it will launch more than 30 new vehicles tailored to Chinese consumers in the next three years, in a bid to make a quick turnaround in the world's biggest auto market.    

During a Wednesday event in Shanghai, Ford said that among the new Ford and Lincoln vehicles to be introduced in China, at least ten will be electric cars.    

As part of the automaker's "Ford China 2.0" strategy, Ford will set up four centers in China, respectively focused on innovation, design, products and new energy vehicles.    

"China is leading the world with smart vehicles, and is a key part of Ford's global vision for the future. We are excited about seeing more products developed in China, for China and from China," Ford President and CEO Jim Hackett said in a statement.    

"Ford is deeply committed to China, and with our new China leadership team and vision, we're investing in the future -- a future that starts today," he added.    

At the "Ford China 2.0" conference, the company also launched SYNC+, a new in-vehicle infotainment system co-developed with China's IT giant Baidu for Chinese consumers.    

Since last July, Ford has taken urgent measures to address underperformance in China after it suffered a sharp decline in overall profits in the second quarter of 2018.    

The U.S. automaker has tried to improve cost competitiveness with aggressive fitness actions, localize more products in China, as well as recruit more local talent to key management positions.
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