The company makes investments in dedicated teams and industry-leading machine learning technology to protect customers, brands and its selling partners from counterfeiters, and to hold them accountable if they attempt to sell fakes through Amazon, the announcement said.
In 2020, Amazon invested more than 700 million U.S. dollars and employed more than 10,000 people to protect its stores from fraud and abuse. Fewer than 0.01 percent of all products sold on Amazon received a counterfeit complaint from customers, according to the company's report.
"Amazon was an important partner for the 1.9 million small and medium businesses that sell in our store during the pandemic," said Dharmesh Mehta, vice president of customer trust and partner support at Amazon. "Our team's relentless innovation has helped us stop 6 million attempts to create a selling account and more than 10 billion suspect listings as we continue to drive counterfeits to zero."
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