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China requires real estate advertisements not to mislead customers

BEIJING
2015-12-31 14:52

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Chinese property developers should not make promises on appreciation or return of investment in their real estate advertisements from February 1, 2016, according to the latest rules released by the State Administration for Industry and Commerce of China on Wednesday.

The real estate advertisements must specify floor area or net floor area, and should not describe the location with vague terms such as "30 minutes away from Guomao," the new rules said. The rules required the real estate advertisements must be genuine, legitimate, scientific, accurate, and should not deceive or mislead customers.

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