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China Mobile dabbles in catering industry

BEIJING
2015-09-21 19:20

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A subsidiary of China's largest telecom carrier China Mobile (CHL.NYSE; 00941.HK) opened its first online-to-offline (O2O) café in Suzhou on Sunday morning, the Beijing Business Today reported on Monday.

Migu Culture and technology Limited joined hands with the high-profile coffee brand Coffine Gurunaru from the Republic of Korea in the business. It plans to make the café to be an offline platform for customers to experience online services.

The China Mobile subsidiary said it will establish five to ten Migu cafes in Beijing and other areas by the end of 2016.

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