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Microsoft to acquire ZeniMax Media for 7.5 bln USD

Xinhua News,SAN FRANCISCO
2020-09-22 03:46

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SAN FRANCISCO, Sept. 21 (Xinhua) -- Microsoft on Monday announced plans to acquire ZeniMax Media, the parent company of Bethesda Softworks, one of the largest privately-held game developers and publishers in the world.

According to Microsoft, Bethesda brings an impressive portfolio of games, technology and talent, as well as a track record of blockbuster commercial success to Xbox.

With the addition of Bethesda, Microsoft will grow from 15 to 23 creative studio teams and will be adding Bethesda's iconic franchises to Xbox Game Pass.

Gaming industry is expected to be worth more than 200 billion U.S. dollars in annual revenue in 2021, Microsoft said.

Games are the primary growth engine, and they are fueling new cloud-gaming services like Xbox Game Pass, which has reached over 15 million subscribers.
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