Chinese rural netizens spent more than 180 billion yuan in online shopping in 2014, up over 60 percent from a year ago, reported Xinhua-run cnstock.com citing Kong Lingyu, a department official of Ministry of Commerce (MOC) Monday.
This showed China's rural E-commerce market boomed in last year with rural netizen population, online shopping penetration and input by E-commerce giants soaring. As Kong noted, China's rural netizens numbered about 178 million in 2014 and rural online shoppers grew 40.6 percent from 2013 to 77.14 million.
By the end of lat year, rural online shoppers had accounted for over 40 percent of rural netizens in China. What's more, 75 percent of the 100 counties with fastest mobile shopping growth in 2014 are located in central and western China.
Moreover, China's hot-red rural E-commerce market has attracted many E-commerce giants such as Alibaba Group (BABA.NYSE), JD.com Inc. (JD.NASDAQ), and Suning. Other traditional rural commerce businesses also expanded their online business to benefit from development of integrated online and offline E-commerce. By the end of August, China Post Group had launched 100,000 online service stations.
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